Photographs are one of the biggest things that can make a listing shine, or get buried under better performing listings.

So, let's get started.

The purpose of great photos is to help people fall in love with your home.

People buy with their heart and justify the purchase with their logic.

So, photos and words have to work together.

Unless it's a business or medical trip, this is a splurge. A treat. So, you have to woo them with spectacular photos. 

Unless you have exceptional photo and staging skills, this is a job for the pros. 

You want to look for a photographer who is skilled at arcitectural, real estate, or ideally, vacation rental photography.

Here are some tips if you are taking your own.

Think hard about your thumbnail, or as some people call it, the Hero Photo. 

Look for photos that have high contrast.